Keith Rull

Wow, NBA.com is now joining the silverlight bandwagon.

NEW YORK — Dec. 10, 2007 — The National Basketball Association (NBA) will employ Microsoft Silverlight on NBA.com to further enhance the online video experience for NBA fans around the world. Microsoft Silverlight, a cross-browser, multiplatform plug-in for delivering the next generation of media experiences and rich interactive applications for the Web, will also be utilized on WNBA.com and NBADevelopmentLeague.com.

NBA.com will feature a full-screen NBA photo gallery, offer video highlights and deliver additional interactive applications throughout the site using Microsoft Silverlight. Through the use of Microsoft Corp.’s new application, the NBA will be able to provide further access to its extensive digital video library, integrate the video experience seamlessly into the site, and ultimately provide fans with access to more online video features.

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I'm a big NBA fan and i frequently visit the site (atleast 4 times a day). Basketball is one of the most popular sports in the world and this partnership I think would greatly boost the adoption of Silverlight in the mainstream.

One more reason why i should kick my gears up another notch with silverlight.